For owners on the job, not at the desk

While you slept, someone called. Nobody picked up.

New Day Automation builds the AI receptionist, booking, and follow-up that pick up in seconds. Every call, every text, every hour you are not there. So the customer who used to hit voicemail books instead, and you stay on the job.

Book a free call See what it handles

Founder-built · Ontario, Canada

What the dark costs

Your phone doesn't keep your hours.

Calls go to voicemail. Texts sit until Monday. Quotes never get the second nudge. None of it is your fault. You are on a roof, behind the chair, under a sink, or elbow-deep in a detail job, doing the work people actually pay you for. But while your hands are full, the next customer is already dialing the next name on Google.

See what missed calls are costing you
1 in 4

calls to local service businesses goes unanswered. Every one was someone ready to book, who got silence instead.

~40%

of bookings happen after you have closed. Nights, weekends, lunch breaks. No reply, and they are gone by morning.

#1

Money is the number-one thing that stresses owners, ahead of competition or workload. Most of that worry is revenue that leaked, not revenue you never had.

Directional figures. Invoca/Housecall Pro (missed calls), Phorest's 5,000-salon study (after-hours bookings), Nav's 2025 survey of 1,000+ owners (top stressor). Your numbers will vary.

What we build

Three systems. Nothing hits voicemail.

01

AI Receptionist

Picks up on the first ring, day or night. Books the appointment, answers the usual questions, and hands you anything that needs a human. Nobody reaches a dead end.

See it for Kingston salons & spas See it for Kingston plumbers See it for Kingston electricians See it for Belleville salons & spas
02

Booking & Follow-up Flows

New lead, instant reply, booked call, automatic reminders. The quote that used to go cold gets chased every time, and you never lift a finger.

03

Custom Automations

Review requests, invoice chasing, CRM updates, the busywork nobody bills for. If your team does it the same way twice a week, it can probably run itself.

How it works

Live before your next slow Tuesday.

01

Free call

Fifteen minutes. You walk me through how leads reach you now, and I map where they leak and what is worth fixing first. No deck, no obligation.

02

Build week

I build it, train it on your services and your tone, and test it against real calls. You see everything before a customer does.

03

Switch on

It goes live and starts answering. You watch every conversation from one dashboard, and I tune it as the business changes.

"Big agencies sell automation to big companies. I build it for the shops on Main Street, and you work with the person who actually built your system."
Nolan Swerdfeger Founder, New Day Automation

The straight deal

  • You talk to the builder, not an account manager.
  • Everything is reviewed by you before it goes live.
  • No long contracts. The work has to earn its keep.
  • If automation isn't the right fix, I'll tell you on the free call.

New day. New system.

Picture Monday with nothing slipping through.

Every call answered. Every lead followed up. You back on the tools, or finally off them, knowing the business runs without you chasing it. Book a free fifteen-minute call and you will leave with a map of where your leads leak and what fixing it looks like, whether you hire me or not.